Visionary Entrepreneur | Innovator in AI & Customer Experience

An ABS graduate from the Class of 2000, Zeena Majali is a pioneering entrepreneur in the fields of customer service outsourcing and artificial intelligence. She co-founded Crystel, Jordan’s first independent multilingual contact center, which has grown to employ 2,000 Jordanians, delivering world-class customer service solutions.

Building on this success, Zeena co-founded Xina AI, a cutting-edge company specializing in Arabic speech synthesis and natural language understanding, revolutionizing AI-powered customer interactions across the Middle East.

A recognized industry leader, Zeena has served as Vice Chairman of the Board at Int@j (the Information Technology Association of Jordan) and was the first female Jordanian selected for the global Endeavor Network, which supports high-impact entrepreneurs driving economic and social change. She is also a Board Member at ABS, contributing her expertise to the school's continued growth and excellence.

Pioneering E-commerce Leader | Innovator in Eyewear Retail

An ABS graduate from the Class of 2010, Elias Tsikhlakis is a trailblazer in the e-commerce sector, particularly within the eyewear industry. As one of the founding members and Chief Operating Officer of eyewa, the leading dedicated eyewear omnichannel platform in the MENA region, Elias has been instrumental in the company's rapid growth and success.​

Since its inception in 2017, eyewa has expanded its reach to serve over six million users annually across six countries, supported by a team of 200 professionals. Under Elias's leadership, the company has secured $29.6 million in funding, including a significant $21 million investment in June 2020, fueling its expansion and innovation efforts. ​

Elias oversees eyewa's e-commerce operations and is currently managing the company's retail expansion in the U.A.E., where it plans to open two physical stores. ​

Recognized for his contributions to the industry, Elias was honored in the Forbes Middle East 30 Under 30 list in 2021, highlighting his impact and leadership in the e-commerce landscape.

Entrepreneur | Founder of Lola’s Bridal | Redefining Bridal Fashion

An ABS graduate from the Class of 2007, Ruba Abu Rub is an entrepreneur and co-founder of Lola’s Bridal, a boutique that is redefining bridal fashion in the region by blending bohemian elegance with luxury fabrics.

After earning her bachelor’s degree in Global Communication and Media from the American University of Paris, Ruba explored diverse career paths—from film festivals to business development and children's education—before discovering her passion for bridal design.

In 2016, she and her childhood friend launched Lola’s Bridal, inspired by her own experience of struggling to find a wedding dress that was both stylish and comfortable. Partnering with a renowned atelier in Istanbul, they created a collection that challenges traditional bridal norms, offering graceful, lightweight, and luxurious designs.

Beyond fashion, Ruba’s mission is to empower women—challenging the misconception that glamour must come at the cost of comfort, a sentiment that she believes reflects larger cultural expectations placed on women. She hopes her journey inspires others to embrace uncertainty, explore new passions, and trust the process of discovery.